Friday, January 13, 2012

Which Wich

Which Wich counter with menu & sandwich order bags
We went out to dinner at a sandwich place called Which Wich. There are 4 locations in the Chicago area - Chicago, Oakbrook Terrace, Naperville and Hoffman Estates.  We went to the Oakbrook Terrace location; it is almost across the street from Costco. Nick had come across the Chicago location a little while ago and wanted to try it.

Sandwich Order Bag
The concept is kind of like Subway in terms of customizing a sandwich but we think Which Wich takes it to another level.  At the front of the restaurant is a counter with large menu overhead.  There are 50 different base sandwich options, divided into 10 categories. Each of these categories has a corresponding menu bag on the counter that the customer needs to fill out and then present to the cashier.  The customer picks from sandwich size, type of bread, type of cheese, type of sauce (mustard, mayo, dressings), veggies and spices.  It may sound complicated, but it is much simpler in person.

How the sandwich comes to the customer
For Nick's pick he chose the broad category of Ham & Pork sandwiches and specifically "The Hula" which is Ham & Pineapple. He picked toasted white bread, with provolone cheese, honey mustard, caramelized onions, lettuce, tomatoes, bell peppers and garlic.

Natalie had a BBQ Pork & slaw sandwich from the Comforts category.  She picked toasted white bread with provolone cheese, BBQ sauce, caramelized onions, tomatoes and spicy ranch dressing on the side.

We both really enjoyed our sandwiches.  We liked Which Wich much better than Subway because of the much larger flavor profiles available.  There are so many more options than at Subway that you would never get bored. Also because the customer writes out their entire order there is less chance for it to get messed up. They give you your sandwich in the bag you filled out with your name on it.
Ham and Pineapple Sanwich

Part of the reason Nick wanted to go here is because he saw how popular the Chicago location was at lunch time.  We were a little concerned when we drove up to the Oakbrook Terrace location because we were the only customers there.  Hopefully they do a more booming lunch business or else that location may not last too long.

BBQ Pork Sandwich




Final thoughts on Which Wich:
Food - tasty and fresh, our biggest critique of the food is that we both asked for toasted sandwiches and they only toast the bread and not the entire sandwich.

Service - Hard to tell what it is like during a busy time as we were the only customers there.  The staff were hiding in the back and after we had filled out our bags we had to wait for them to get to the register.

 Atmosphere - Clean and modern looking, lots of stainless steel and bright colors.  They were hyper integrated into new media - all of tables had QR codes to critique the restaurant.

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